OUR MISSION

What we believe

We believe that a modern direct selling business cannot be competitive without effectively collecting, interpreting

and acting upon business insights hidden in their data.

 

Why we exist

We exist to be a trusted partner, taking customers to the next level in data, and analytics.

 

What we do

We use data and artificial intelligence to evolve strategic thinking and maximize the effectiveness of tactical operations.

Want more engaged and focused reps?

Get in touch

OUR FLAGSHIP OFFERING

Understand, engage and retain your field like never before. 

01
Sequence your D-DNA™ 

Our team of Data Scientists analyze the last several years of distributor data and behaviors, discovering the various combinations of ingredients that come together to create success and failure as a distributor in various forms.

02
Predict and Prescribe 

Our Artificial Intelligence, Distro™ , knows who’s in danger of quitting and what can be done to save them.  Distro™  delivers specific action lists for your call center, rep tools, field development and other relevant channels.

03
Take Action 

Your various channels spring into focused action, targeting the highest value reps first and logging actions taken.

04
Measure ROI

Distro™  sees the actions taken and results gained.  Distro’s  dashboard shows you how your channels are performing, how many reps and dollars you’ve saved and a whole lot more.

05
Learn

Distro™  learns from what’s working and what isn’t and continuously improves itself, so the actions it prescribes are smarter every day.  The dashboard delivers key insights into the performance of cohorts, churn and retention by geography, the cost of churn and more, so Distro’s not the only one who’s always learning.

06
Rinse and Repeat

Distro’s back at it again.  See Step 1, only smarter.

How much revenue can I save?

Most direct sellers with a multilevel plan can see a 3-7% increase in sales for each 1% increase in retention.

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How about security?

We use the latest encryption and security techniques to make sure your data is secure and the reports we send you can only be accessed by authorized company users.

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What sorts of data do I need to provide?

You never know what insights will be hidden where, so its important to leave our biases aside and take a scientific approach to finding the hidden value in your data.  So the answer is really simple.  The more data we can get, the better.  Once our analyses are complete, our data scientists will tell us where we need to focus.

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Consulting Services Available

 

Digital Strategy and Roadmap

Mobile Strategy

CRM Strategy

Data Strategy

Enterprise Architecture Review

Contact Us to Learn More

MEET THE TEAM

MICHEL BAYAN

Co-founder, CEO

 

Michel has been partnering with direct sellers to turn data into actionable insights since 2010. Technologies he’s developed have driven many millions in revenue and addressed millions of distributors in over 20 countries. He’s an advisor to various startups in and out of direct selling, as well as to various global direct sellers. Clients have included Avon, ItWorks, Omnilife, Organo Gold, Silpada and many more. A previous startup team he founded sold to E-Bay/Stubhub is 2015. Michel is also the host of the The SourceDS Podcast where he talks to direct selling executives and other notable guests about innovation, technology and the future of the channel.  He has been a guest and contributor to various publications from the Agency Post to Salesforce, Business Rockstars, Direct Selling News and many others.

michel@directechlabs.com

JORDAN ZOMMICK

Co-founder, CTO

 

A 25+ year technology veteran, Fortune 500 tech executive, and proven leader of globally distributed tech teams large and small, Jordan’s technologies have always focussed driving revenues through large organizations. One such project drove hundreds of millions in new revenues in its first year. Specialist in CRM, Big Data analytics, and customer experience. Previous teams: Las Vegas Sands, EDMC, and Lexis-Nexis. CTO for 3 startups.

jordan@directechlabs.com

CONTACT US TODAY

You can do it!  Learn more about how DirecTech Labs could be the data and analytics partner you need level-up!

EMAIL US NOW

BLOGS & INTERVIEWS

We’re your source for ideas, technology & thoughtful reflection.

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